Having and showing the right attitude is an important component of woke activism. In non-woke usage, attitude can be translated as commitment to personal ideals: a person with attitude remains true to their own ideals even if this requires strength of character.
Woke activists, however, understand attitude as something else, which has more to do with ideological obedience: persons with a woke attitude are to accept only what corresponds to the woke worldview. A woke attitude is proven above all by excluding non-woke views: dissenters are to be disciplined if they do not sufficiently distance themselves from people with the wrong conviction or if they themselves hold wrong opinions (see Cancel Culture). Woke activists frequently call for “showing attitude”. Through campaigns (e.g., for democracy, climate justice, diversity), the right, woke attitude is preached like in a religious community and more societal cohesion is demanded.190 On the one hand, this is intended to strengthen woke narratives across society. On the other hand, strict ideological milieu control is to prevent any criticism of woke ideas.